Hi, I'm Brian Poncelet
Toronto's Creative Design Expert

Based in the heart of Toronto, I create elegant yet expressive designs that communicate your brand's essence. With 12+ years of experience serving Canadian businesses, I deliver thoughtful visual solutions that resonate with local and international audiences.

Explore My Canadian Work

About Brian Poncelet

Design Philosophy & Background

Brian Poncelet is a Toronto-based graphic designer who approaches visual communication with a balance of creativity and strategic thinking. Originally from Montreal, Brian moved to Toronto in 2015 and has since become a cornerstone of the city's vibrant design community.

After graduating with distinction from OCAD University in Toronto, Brian honed his craft at leading Canadian design agencies including Concrete Design Communications and Bruce Mau Design. He established his independent studio in 2018, focusing on helping Canadian businesses tell their stories through compelling visual design.

Brian's work reflects his deep understanding of Canadian culture and aesthetics, while maintaining international appeal. He believes design should serve both beauty and purpose, creating solutions that are not only visually striking but strategically effective. When not in his King Street West studio, Brian enjoys exploring Toronto's diverse neighborhoods, cycling along the Harbourfront Trail, and supporting local artists at Queen West galleries.

Brian Poncelet in his Toronto Studio
Brian Poncelet in his Toronto Studio

Professional Experience

2018 - Present

Creative Director & Founder

Brian Poncelet Design Studio, Toronto

Leading a boutique design studio specializing in brand identity, editorial design, and digital experiences for Canadian businesses and international clients.

2015 - 2018

Senior Graphic Designer

Concrete Design Communications, Toronto

Developed brand strategies and visual identities for major Canadian corporations including Shopify, Manulife, and Canadian Tire.

2013 - 2015

Design Associate

Bruce Mau Design, Toronto

Collaborated on large-scale branding projects and cultural initiatives, including work for the Art Gallery of Ontario and Toronto International Film Festival.

2011 - 2013

Junior Designer

Sid Lee, Montreal

Started career in Montreal's creative scene, working on campaigns for Cirque du Soleil, Ubisoft, and other Quebec-based brands.

Proudly Toronto-Based

Toronto isn't just where Brian works—it's his inspiration. The city's multicultural energy, innovative business landscape, and rich artistic heritage deeply influence his design approach.

From his studio in the Creative District, Brian draws from Toronto's unique blend of historic charm and modern dynamism. He's an active member of the Toronto chapter of the Registered Graphic Designers of Ontario (RGD) and regularly speaks at design events across the Greater Toronto Area.

Brian's deep connection to Toronto and broader Canadian culture allows him to create designs that resonate authentically with Canadian audiences while maintaining global appeal. He understands the nuances of Canadian business culture and consumer preferences, making him an ideal partner for brands looking to establish or strengthen their presence in the Canadian market.

Toronto Skyline & CN Tower

Design Services

🎨

Brand Identity

Complete brand development including logo design, color systems, and brand guidelines tailored for Canadian markets.

📱

Digital Design

Website design, mobile interfaces, and digital marketing materials optimized for Canadian consumers and businesses.

📖

Editorial Design

Magazine layouts, annual reports, and publication design with a focus on Canadian content and aesthetics.

📦

Packaging Design

Product packaging that meets Canadian regulatory requirements while standing out in competitive markets.

🏢

Environmental Graphics

Wayfinding systems, exhibition design, and environmental branding for Canadian institutions and businesses.

🎭

Cultural Design

Specialized design for Canadian cultural organizations, festivals, and arts institutions.

Recognition & Awards

2023
RGD Awards

Excellence in Brand Identity

2022
Marketing Awards

Best Visual Identity Campaign

2021
Applied Arts Awards

Design Annual Winner

2020
AIGA Design Awards

Communication Design Merit

2019
Toronto Design Awards

Emerging Designer of the Year

Selected Works

Tim Hortons Regional Campaign

Tim Hortons

Regional marketing campaign celebrating Canadian coffee culture for the iconic Canadian brand.

ROM Exhibition Identity

Royal Ontario Museum

Complete visual identity for major exhibition celebrating Canadian natural history.

Shopify Partner Summit

Shopify

Event branding and materials for annual partner conference in Toronto.

Canadian Living Magazine

Canadian Living

Art direction and layout design for Canada's premier lifestyle magazine.

Loblaws Private Label

Loblaws

Packaging design system for premium private label products across Canada.

Toronto International Film Festival

TIFF

Visual identity and promotional materials for Canada's premier film festival.

Manulife Annual Report

Manulife Financial

Annual report design for one of Canada's largest financial institutions.

Toronto Craft Beer Festival

Toronto Craft Beer Festival

Complete branding and environmental design for annual celebration of Canadian craft brewing.

Client Testimonials

"Brian's understanding of Canadian market dynamics and his exceptional design skills made our rebrand incredibly successful. He truly gets what Canadian consumers respond to."
Sarah Chen
Marketing Director, Shopify
"Working with Brian felt like having a true creative partner. His designs captured our brand essence perfectly while respecting our Canadian heritage."
Michael Rodriguez
Creative Director, Canadian Living
"Brian's work on our annual report was outstanding. He transformed complex financial information into compelling visual narratives that our stakeholders loved."
Jennifer Walsh
Communications Manager, Manulife

Collaborate With Brian

Ready to elevate your brand with authentic Canadian design expertise?

Based in Toronto, serving clients across Canada and internationally.

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