After WhatsApp was bought by Facebook in 2014, users distressed that the electronic communication app’srobust stance on privacy may well be compromised. Co-founder Jan Koum hoped to stem these fears, writing in an exceedingly diary post at the time: “Respect for your privacy is coded into our DNA, and that we engineeredWhatsApp round the goal of knowing as very little regarding you as attainable.” Today, though, the corporate is loosening a number of its own restrictions, and has declared it’ll begin sharing a restricted quantity of userinformation — together with individuals’ phone numbers — with parent company Facebook.
WhatsApp says that sharing this data means that Facebook offers higher friend suggestions by mapping users’ social connections across the 2 services, and deliver a lot of relevant ads on the social network. further analyticsinformation from WhatsApp will be shared to trace usage metrics and fight spam.
WHATSAPP guarantees THE CHANGES will not result in A “SPAMMY” SERVICE
Despite these assurances, WhatsApp’s users square measure still possible to feel irritated that the corporate is sharing data with Facebook. a part of the app’s quality has perpetually return from its unobtrusive (and unprofitable) business model, which provides users a straightforward thanks to communicate while notmistreatment their information to serve ads. WhatsApp’s commitment to user privacy has even brought it into conflict with enforcement, with a Brazilian court quickly prohibition the app in July for refusing at hand over messages (it argued it could not if it wished to).