WhatsApp to Open up its (limited) data to Facebook

After WhatsApp was bought by Facebook in 2014, users distressed that the electronic communication app’srobust stance on privacy may well be compromised. Co-founder Jan Koum hoped to stem these fears, writing in an exceedingly diary post at the time: “Respect for your privacy is coded into our DNA, and that we engineeredWhatsApp round the goal of knowing as very little regarding you as attainable.” Today, though, the corporate is loosening a number of its own restrictions, and has declared it’ll begin sharing a restricted quantity of userinformationtogether with individuals’ phone numbers — with parent company Facebook.

WhatsApp says that sharing this data means that Facebook offers higher friend suggestions by mapping users’ social connections across the 2 services, and deliver a lot of relevant ads on the social network. further analyticsinformation from WhatsApp will be shared to trace usage metrics and fight spam.

WHATSAPP guarantees THE CHANGES will not result in A “SPAMMY” SERVICE

The electronic communication app says it conjointly needs to explore however businesses will use WhatsApp to contact customers. It provides the instance of a bank warning a user a couple of probably fallacious dealing, or notifications from airlines regarding delayed flights, and says that so as to check the options it has to update its privacy policy. Facebook has already been exploring these types of use-cases with traveler, and WhatsApp advisedit might follow a similar path earlier this year. WhatsApp says that users are going to be able to “manage these communications,” which this may not result in third-party banner ads on the service.

Despite these assurances, WhatsApp’s users square measure still possible to feel irritated that the corporate is sharing data with Facebook. a part of the app’s quality has perpetually return from its unobtrusive (and unprofitable) business model, which provides users a straightforward thanks to communicate while notmistreatment their information to serve ads. WhatsApp’s commitment to user privacy has even brought it into conflict with enforcement, with a Brazilian court quickly prohibition the app in July for refusing at hand over messages (it argued it could not if it wished to).

WhatsApp is keen to preempt criticism, and says that though it’s dynamic its privacy policy, it continues to support end-to-end secret writing. “Even as we have a tendency to coordinate a lot of with Facebook within the months ahead, your encrypted messages keep non-public and nobody else will scan them,” says the corporate in an exceedingly diary post. “Not WhatsApp, not Facebook, nor anyone else. we have a tendency to won’t post or share your WhatsApp range with others, together with on Facebook, and that we still will not sell, share, or provide yoursignal to advertisers.”

Source: http://www.theverge.com/2016/8/25/12638698/whatsapp-to-start-sharing-user-data-with-facebook

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