Apple apologizes for slowing iPhone, drops battery prices

Customers are upset with the company over a software update that deliberately slowed down older phones in some situations to extend battery life. Some thought it was a ploy to get people to upgrade to new devices. A number of people have filed lawsuits over the feature and are seeking class action status.

The feature will stay on phones, but Apple says an upcoming iOS update will ” give users more visibility into the health of their iPhone’s battery.” It did not say if it will give them the ability to turn the feature off or on.

“We know that some of you feel Apple has let you down. We apologize,” said the message.

The company confirmed the slowdown last week, but said it was part of a power management feature meant to prevent older batteries from shutting down suddenly.

“First and foremost, we have never – and would never – do anything to intentionally shorten the life of any Apple product, or degrade the user experience to drive customer upgrades,” the post said.

Apple calls its lithium ion batteries “consumable components” in the post, meaning they’re meant to be replaced. But because of the iPhone’s design, the process is not as simple as popping in a fresh battery.

To switch out a battery on an iPhone, you have to go to an Apple retailer or ship your phone to Apple. You can also use a third-party service or order a kit to do it yourself, though those options will void an existing warranty.

Upgrading to a new battery will clear up any slowdowns related to the update, said Apple